The Arrival of Prosumers and Produsers: Transformations of User Practices in the New Media

Authors

  • Tadej Praprotnik Faculty of Humanities, University of Primorska

DOI:

https://doi.org/10.33700/1580-7118.17.2.47-69(2015)

Keywords:

new media, software, Web 2.0, multimedia production, prosumer-produser

Abstract

The article presents the phenomenon of new communication technologies. Focusing on the role of the social media (Web 2.0), it sketches certain global trends in the field of the new media and explains the role of software as an important ‘generator’ of everyday life. The basic characteristics of the traditional one-way mass communication and consumption of media products are contrasted with the interactive nature of the new media and a recent resulting phenomenon – user-generated media contents. The article goes on to present an important element of the new media cultures – interactivity, discussing its transforming effect on such traditional media categories as the ‘audience’, and introducing categories typical of the new media, such as ‘produser’ and ‘prosumer’. Technology is discussed as an elaborate and fluid apparatus dependent on society: an apparatus which reinforces the new and previously ignored cultural relations. The process of multimedia production is presented through different types of inclusion as promised by the technological forms. The article further investigates the World Wide Web as a multimedia form which has absorbed many other media types. The multimedia production of web pages and other cultural products has been a major channel for the democratisation of cultural production, as well as a field for the expression of individuals. The final topic to be addressed is the question of creativity, which is an important promise of the new media production.

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Published

2015-11-03

Issue

Section

Original scientific article

How to Cite

The Arrival of Prosumers and Produsers: Transformations of User Practices in the New Media. (2015). Monitor ISH, 17(2), 47-69. https://doi.org/10.33700/1580-7118.17.2.47-69(2015)